Marketing 101

Marketing Basics (Two-hour workshop 1:00PM-3:00PM) Starting or running a business without marketing is like building a house without a blueprint. It may just collapse. The Marketing 101 series addresses many aspects of marketing a small business, from market research to product planning and promotions. Get a leg up on the competition by learning that there's more to it than advertising and sales alone. Take one or several, and we'll show you how to avoid some classic and expensive mistakes. Instructor: Robbin Block of Blockbeta Marketing: Energetic, insightful and informative Robbin gives presentations that clearly make the point, but never put her audience to sleep (almost never!). She specializes in small business marketing strategies, both traditional and digital, that take advantage of free and low-cost tools designed for non-technical users. You’ll leave motivated, inspired and with concrete ways to take your business to the next level. February 17, 2010 - Market Research and Product Development Having the right product or service for the right market is one of the most important aspects of starting a business. Great ideas only go so far. In this workshop, you’ll learn how to do the research to answer questions like, “Is there a market for my product?” or "How do I make my service stand out from the competition?" We’ll also be discussing ways to shape what you’re offering to make it more attractive and sellable. You’ll learn: Market research techniques and how to apply them Low-cost sources and tips How to “package” intangibles What it means to “position,” “message” and “brand” April 21, 2010 Pricing for Profit For most small businesses, pricing is a tough nut to crack. Charge too much and you risk losing a customer. Charge too little, and you leave money on the table. And you won’t be in business for long if you always charge the lowest price. Learn how to earn your worth without sacrificing clients, customers or yourself. You’ll learn: How to set your price The biggest influences on what you can charge When to use value vs. hourly pricing How to use discount pricing to gain customers without giving it all away

Marketing Basics
(Two-hour workshop 1:00PM-3:00PM)

Starting or running a business without marketing is like building a house without a blueprint. It may just collapse. The Marketing 101 series addresses many aspects of marketing a small business, from market research to product planning and promotions. Get a leg up on the competition by learning that there's more to it than advertising and sales alone. Take one or several, and we'll show you how to avoid some classic and expensive mistakes.

Instructor:

Robbin Block of Blockbeta Marketing: Energetic, insightful and informative Robbin gives presentations that clearly make the point, but never put her audience to sleep (almost never!). She specializes in small business marketing strategies, both traditional and digital, that take advantage of free and low-cost tools designed for non-technical users. You’ll leave motivated, inspired and with concrete ways to take your business to the next level.

February 17, 2010 - Market Research and Product Development

Having the right product or service for the right market is one of the most important aspects of starting a business. Great ideas only go so far. In this workshop, you’ll learn how to do the research to answer questions like, “Is there a market for my product?” or "How do I make my service stand out from the competition?" We’ll also be discussing ways to shape what you’re offering to make it more attractive and sellable.

You’ll learn:

Market research techniques and how to apply them
Low-cost sources and tips
How to “package” intangibles
What it means to “position,” “message” and “brand”

April 21, 2010 Pricing for Profit

For most small businesses, pricing is a tough nut to crack. Charge too much and you risk losing a customer. Charge too little, and you leave money on the table. And you won’t be in business for long if you always charge the lowest price. Learn how to earn your worth without sacrificing clients, customers or yourself.

You’ll learn:

How to set your price
The biggest influences on what you can charge
When to use value vs. hourly pricing
How to use discount pricing to gain customers without giving it all away

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Marketing Basics - 2/17/10	$25.00	Add to Cart

Marketing Basics - 4/21/10	$25.00	Add to Cart