Marketing Basics
(Two-hour workshop 1:00PM-3:00PM)
Starting or running a business without marketing is like building a house without a blueprint. It may just collapse. The Marketing 101 series addresses many aspects of marketing a small business, from market research to product planning and promotions. Get a leg up on the competition by learning that there's more to it than advertising and sales alone. Take one or several, and we'll show you how to avoid some classic and expensive mistakes.
Instructor:
Robbin Block of Blockbeta Marketing: Energetic, insightful and informative
Robbin gives presentations that clearly make the point, but never put her audience to sleep (almost never!). She specializes in small business marketing strategies, both traditional and digital, that take advantage of free and low-cost tools designed for non-technical users. You’ll leave motivated, inspired and with concrete ways to take your business to the next level.
September 15, 2010 Your Print Materials Say a Lot About You
Many factors go into deciding what to print, what to include and how it should look. Good or bad, what you print communicates more about your business than what you do. Learn what makes a great piece, your printing options and how to cut costs. Bring in your materials, and we’ll critique them right on the spot