Internet Business Basics
1-3pm
Whether you’re an Internet newbie or want to use your website to promote, operate and grow your business, these sessions are for you. Part presentation, part creative exchange, part Q&A, we’ll cover different topics each month, exploring tips and techniques for being successful on the Net.
(2 hour session starts at 1:00PM on the last Friday of every month.)
Each of the following may be taken alone or as a series. Each workshop offers about 1/2 hour at the end to address specific questions brought up by attendees.
Instructor: Robbin Block of Blockbeta Marketing : Energetic, insightful and informative.
Robbin gives presentations that clearly make the point, but never put her audience to sleep (almost never!). She specializes in marketing strategies that integrate free and low-cost Internet technologies (for the non-technical). Attendees leave motivated, inspired and with real tools they can use to take their businesses to the next level.
April 30, 2010
Web Makeover Show
Repeats 11/12
Learn best practices for what makes a great website. Then, we'll surf to several lucky class members’ websites for a critique, and everyone can contribute their ideas for improvements. Ideas usually fly, so you’re sure to learn how to make your site all it can be at this event.
May 14, 2010 Build Your Website Fast and Easy
Repeats 8/27
These days, every business needs a website. Before you hire designers, coders or your nephew, we’ll show you how to get a site up quickly and inexpensively on your own. You'll learn the basics, like domain names, hosts, code and content. Then, we’ll introduce you to tools to build a site fast and make it easy to maintain too – without the need for much technical expertise.
June 25,2010 Drive Traffic to Your Website
Repeats 9/24
You’ve got a great website, but no visitors. Learn what it takes to get attention. We’ll start with Search Engine Marketing (SEM), like registration, optimization, organic search and cost per click advertising. Then we’ll take you to the next step: how to use local search and other sites to increase traffic to yours.
July 30, 2010 Track Your Website Visitors
Repeats 10/29
Knowing who visits your website is essential for understanding the results of your marketing efforts. But if all those numbers have your head in a spin, this workshop will help set you straight. We’ll look at the tools you can use to collect statistics on website traffic. Then, you’ll learn how to analyze the information, so you can make improvements in your website and your marketing.