July 21, 2010, 1-3pm
Making Sense of Social Media, Part I Repeats 11/5
Social media is all the rage and millions of people are flocking to it. But many businesses have yet to embrace its power. See what the hype is all about and find out how you can use it to build reputation, drive website traffic and win new business.
You'll learn:
- The benefits and anatomy of social media, including blogs, social networks and more
- Understanding where it fits in with your marketing
How to choose the right social sites (i.e., “should I be on Facebook?”)
- How to create your own social media toolkit
August 18, 2010, 1-3pm
Making Sense of Social Media, Part II Repeats 12/15
Understanding what social media is and choosing the right sites to participate in is the first step. Now we'll address how to make the most of the sites you've chosen and your time. You'll leave with tips and tools you can start using today to improve your results.
You'll learn:
- How to make the most of the social sites you've chosen
- Knowing what to say and when
- Time-saving tips & tools
- How to measure your results
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